Darrin Haddad Photography

Darrin Haddad is a New York based still-life photographer who needed to evolve his brand in to keep up with his growing client base. TODA
developed his identity to be a simple, effective mark that communicates his name in a minimal way. The cropped last name uses ascended letterforms to bridge the vowels in Darrin's last name. An accidental result is a logo that alludes to a sans-serif Arabic typeface, hinting at his Lebanese heritage.


Darrin Haddad


1 of 3 / view all


Visual Communication


Send / Tweet / Like

20 Jay Street
Suite 828
Brooklyn NY 11201
United States

T 718 797 2302
F 718 797 2307
E newyork@toda.com
Samantha Bacani sbacani@toda.com Lydia Benova lbenova@toda.com
Marcos Chavez mchavez@toda.com Bryan McCartney bmccartney@toda.com
Mark Naden mcnaden@toda.com

Copyright © 2020 TODA | Read the latest news and information from TODA.