Darrin Haddad Photography

Darrin Haddad is a New York based still-life photographer who needed to evolve his brand in to keep up with his growing client base. TODA
developed his identity to be a simple, effective mark that communicates his name in a minimal way. The cropped last name uses ascended letterforms to bridge the vowels in Darrin's last name. An accidental result is a logo that alludes to a sans-serif Arabic typeface, hinting at his Lebanese heritage.

Client

Darrin Haddad

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Tags

Visual Communication

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TODA
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Suite 828
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T 718 797 2302
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E newyork@toda.com
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Samantha Bacani sbacani@toda.com Lydia Benova lbenova@toda.com
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Mark Naden mcnaden@toda.com

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