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Added Value

Added Value is a community farm located in Red Hook, Brooklyn. As part of DesigNYC's pilot program to make "A Better New York City by Design", TODA was matched with Added Value to improve their overall brand communication efforts, as well as to create proposals to help develop their new farm outpost on Governor's Island. Part of TODA's phase 1 proposals included a large "Grow" sign, larger-than-life garden marker signage, and an overall identity system. Next steps are to develop design concepts into finished pieces for Added Value's next season in June 2011.

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Added Value

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Visual Communication

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Diana Bahena dbahena@toda.com Lydia Benova lbenova@toda.com Zach Bokhour zbokhour@toda.com
Germaine Cap de Ville gcapdeville@toda.com Marcos Chavez mchavez@toda.com Ellen Egan eegan@toda.com
Geruselkis Jimenez gjimenez@toda.com Thom Kajaba tkajaba@toda.com Bryan McCartney bmccartney@toda.com
Mark Naden mcnaden@toda.com Rebecca Tarr rtarr@toda.com

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