Smooch Identity and Collateral

Smooch is a full service New York-based photography retouching company serving as a multi-platform for fashion, beauty, commercial and editorial photography. TODA designed the visual identity and printed materials that reflect a playful yet polished script embodying vibrancy throughout all elements, from its comprehensive portfolio to color choices and typographic treatments. The contrast of the soft glossy logo on the smooth texture of the stationary, creates texture with a modern feel. The continuity of polished color choices and clean compositions is also eminent in the branded materials that also include a witty element to use for various purposes.

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Smooch

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Samantha Bacani sbacani@toda.com Lydia Benova lbenova@toda.com
Marcos Chavez mchavez@toda.com Bryan McCartney bmccartney@toda.com
Mark Naden mcnaden@toda.com

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