TODA

TODA was honored to be included in the Art Directors Club open studio night in DUMBO Brooklyn. We opened our space to a variety of creative professionals, showcasing our work, and meeting with attendees to talk about our work culture and design philosophy.

For the second hour we asked guests to participate in a collaborative workshop directing over 30 people to work together to create an enhanced version of Helvetica using basic office supplies and tools (such as tape, string, stickers, post-it notes, scissors, staplers and paper shredders!). The result was an inspirational and energetic process with random individuals banding together to create a magical set of letters that delighted all.