TODA created a poster design as part of a 10th Anniversary event put on by DUMBO Improvement District. Participants were asked to re-imagine the acronym for DUMBO (Down Under the Manhattan Bridge Overpass) and to create a new concept and poster that helped celebrate our historic neighborhood. DISCOVER YO(UR) MIND BLOWING ORIGINALITY was our concept featuring a Dada inspired type and illustration treatment. A great result and a true team effort!