AIGA New Membership
Campaign & Promotion

AIGA, the professional association for design, is changing their membership structure and asked TODA to develop a national campaign. TODA's challenge was to effectively communicate AIGA's shift to a membership model that is more accessible and increases participation. TODA created a manifesto that clearly states AIGA's call to action, making it the center of the campaign. The ads feature spirited designers interacting with the manifesto and demonstrate AIGA's new voice, speaking from the bottom up.

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‹ Walter Smith
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TODA

New York:
20 Jay Street
Suite 935
Brooklyn NY 11201
United States

T 718 797 2302
E newyork@toda.com

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