Usagi Identity

Designed by Sou Fujimoto, Usagi is a concept store that houses an art gallery, library, and cafe, all-in-one. The Gallery showcases the work of both local and global talent, providing a place of discovery for everyone. TODA created Usagi’s new visual identity which features a dynamic system of active icons that symbolize the creative spirit of the brand. The primary logo represents the overall organization and features an organic visual line drawing that is inspired by the movement of people within a space. This form embodies personalized adaptability of usagi’s experimental spaces and its commitment to collaborate with local artists.

Contact

TODA

New York:
20 Jay Street
Suite 935
Brooklyn NY 11201
United States

T 718 797 2302
E newyork@toda.com

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