DUMBO Circuit Fitness Course

TODA participated in a design competition to create a brand identity, campaign, and a fitness course concept for the DUMBO Business Improvement District. Initiated by AIGA/NY, TODA produced a concept that speaks with hopeful enthusiasm while keeping in place the copious attitudes of the creative community in DUMBO. The voice of the campaign captured an optimistic, energetic and rebellious spirit that encompasses various aspects of neighborhood and its residents. TODA conceived of an active (and unexpected) visual icon, using socks as an ideal democratic symbol of the individual fitness effort. TODA developed an iconic visual element (of socks/feet in motion) to function as park identifiers and wayfindng system. The overall On You Feet Dumbo concept connects the local community and inspires active individuals from adjacent neighborhoods to enjoy DUMBO as a destination for both physical and creative growth.


DUMBO Improvement District


1 of 11 / view all


Visual Communication


Send / Tweet / Like

20 Jay Street
Suite 828
Brooklyn NY 11201
United States

T 718 797 2302
F 718 797 2307
E newyork@toda.com
Samantha Bacani sbacani@toda.com Lydia Benova lbenova@toda.com
Marcos Chavez mchavez@toda.com Bryan McCartney bmccartney@toda.com
Mark Naden mcnaden@toda.com

Copyright © 2020 TODA | Read the latest news and information from TODA.